Topic – Messaging – How Do We Get it Right?
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Join DORR for its monthly educational breakfast on
Friday February 21st at 9:30am at the Sedona Community Center and on Zoom.
We’ve heard alot of grumbling about messaging – mainly how the Democrats can’t seem to get it right. Well…let’s learn from an expert!
Antonia Scatton will talk about how the way we communicate shapes public opinion. Rather than telling people what we think they want to hear, we have to listen to them and make the case for what we know to be morally right. This is the best way to both win political campaigns and forge a better, kinder and more mutually responsible society. To do this effectively, we need to understand critical facts about how language impacts the brain and how our public debate actually works. Learn how to push the right buttons, with hope instead of hate.
Antonia is a leading authority on message strategy and framing with more than 25 years of experience in political communications. She is the author of the Substack newsletter Reframing America and a protégé of renowned cognitive linguist, George Lakoff. Antonia currently works with the DNC’s Association of State Democratic Committees to bring her messaging workshops to party leaders, candidates and activists across the country. She wants to help revitalize the Democratic Party and make human decency popular again!
Read Antonia’s newsletters here: https://substack.com/@antoniascatton
The Sedona Community Center
2615 Melody Lane in West Sedona
Coffee, tea and light refreshments
$10 donation per person
OR
Join Zoom Meeting
Meeting ID: 884 2366 3169
Passcode: 674139